About Us
Stops & Shops
Membership Information
New Mexico is growing and so is the Turquoise Trail! That's why the Turquoise Trail Association is more important now than ever before. Turquoise Trail Association is a non-profit (501c6), member based organization dedicated to promoting the intrinsic qualities of our 65-mile National Scenic Byway. We need your participation to promote and protect the beauty and uniqueness of our trail. Together we can provide year-long marketing as The Perfect Day Trip. We encourage all businesses along the Turquoise Trail to become a member. Please join and be part of the action!1. Join as a Full member $300 per year. An additional Membership $140 annually, per each additional business
2. Join as Mid Year member (web only) $20 per month until Oct 1 renewal.
3. Become a Friend of Turquoise Trail as an Associate Member $40.
BECOME A MEMBER
• Download Turquoise Trail Member Application (pdf)
Benefit of Membership
• Year-long marketing to increase your business potential and build greater awareness of the trail. As a full member you're included in our full-color brochure, with 90,000 copies distributed annually and listed on the Turquoise Trail Association website.
• Regular publicity directed at national and international travel media.
• An annual social meeting to gather and update members on accomplishments, as well as issues that impact us all.
• e-news to keep us all up on events and happenings.
• Representation with other marketing organizations, including Heart of New Mexico Association and the Albuquerque Convention & Visitor Bureau.
• A voluntary board of directors and committee members provides an opportunity for your participation.
Cost of Membership
• Full Membership $300 annually (voting privileges & all advertising opportunities)
• Additional Membership $140 annually, per each additional business
• Join as Mid Year member (web only) $20 per month until Oct 1 renewal.
• Associate Membership $40 annually (be a friend and support the Turquoise Trail)
Information for Current Members
If you are a current member of The Turquoise Trail Association and need assistance, please call Carla Ward (505) 281-5233 or .(JavaScript must be enabled to view this email address).
2025-2026 Board Members
President - Admin Carla Ward & Patricia Brown
Vice-President -
Secretary - Patricia Brown, Casa Grande Trading Post
Treasurer - Carla Ward, Tinkertown Museum
Board members:
Harvey Shugarman, Shugarman’s Little Chocolate
Janet Masters, Talking Talons Thrift Store & Youth Leadership
Ruth Aber, Mostly Madrid & Gypsy Plaza
Stella Linder Byrne, 96.9FM KMRD Madrid Community Radio
Al Pielhau, Henderson Store
Dale McDonnell, Roadrunner Studio & Gallery
Ashlea Cook, Trail Rider Pizza
Dame Brown, Enchanted Soul Art/Creatives' Gallery & Shop
Kimberlee Kavasch, Sandia Ski
Jennifer Box, Origami in the Garden
Construction Alert
Details about roadway construction on NM 14Upcoming Event
CrawDaddy Blues Festival
Saturday, May 16-17, 2026The Mine Shaft Tavern in Madrid holds its Annual CrawDaddy Blues Festival. Great lively Blues!
Event details » View all events »




